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The committee also suggested a ban on inducements (free bets, sign-up bonuses) as these promotions stimulate betting activity and recruit new or lapsed customers.
Another point of contention was content marketing and influencer promotions. The Lords committee advised treating this as advertising and, if a full ban were not immediately feasible, prioritising its prohibition.
Sponsorships and advertising with sports teams was also flagged as according to the report, voluntary efforts had failed to reduce the industry’s exposure.
How to play Sol Mistico
REEVO has gone live with Thunder Walker, a Greek mythology slot centered on Zeus. It adds another entry to the studio’s growing catalog of legend-inspired reels. The launch expands REEVO’s portfolio of gaming content and puts another mythology-inspired title into its offering.
The news value here is less about the individual game than about what it signals. REEVO is continuing to lean on one of the most heavily worked themes in online slots. The studio is packaging a familiar setting alongside a mix of mechanics rather than a single standout engine.
Thunder Walker has a 5×5 reel layout with 50 paylines and a range of themed features. With a medium volatility profile, a reported RTP of 95.72% and a maximum win of 2,358x the bet, the game sits toward the more measured end of the market. This is not one of the high-ceiling, high-variance releases that dominate headlines.
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“Player protection is something I live and breathe and I look forward to implementing that passion at scale across Allwyn,” Rodano added.
He said that by operating in a number of markets, Allwyn had a unique opportunity to learn from each other.
The appointment also follows a period of leadership changes at Allwyn, including Phil Walker’s move to lead the UK business, Katie Harbron’s hiring as director of games in the UK and Khalid Reede Jones’ appointment as North America CEO.