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SmartSoft CEO Guram Gotsadze said the company’s decision to join the AiA reflected its growing focus on the continent and its commitment to supporting the development of regulated and sustainable gaming markets.

“Africa is an important and growing part of SmartSoft’s international strategy, and joining the African iGaming Alliance represents an important step in strengthening our long-term commitment to the continent,” he commented.

Peter Kesitilwe, CEO of the AiA, added: “SmartSoft already has significant exposure to African markets, and we look forward to working with their team on issues ranging from B2B licensing and market access to responsible gaming, channelisation and sustainable regulation.”

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Skinner also says perceptions of the industry can hinder recruitment.

“Many talented individuals simply don’t understand the breadth of careers available in gaming and lotteries, while others have preconceived views about the sector itself,” he continues.

“We’re not just competing with other operators; we’re competing with fintech, gaming, technology and consumer brands that often have stronger employer recognition and, in some cases, fewer misconceptions associated with their industry.

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“Derek Stevens and the Circa team have been great partners to the A’s, supporting the Club in West Sacramento during our time there, and we’re excited to build on that relationship,” said Marc Badain, president of the Athletics. “As we look toward the opening of the A’s ballpark in Las Vegas, having Circa as our first Founding Partner is an important step in bringing our vision for a uniquely Las Vegas experience to life.”

A centerpiece of the deal is the Circa Dugout Box, a premium hospitality experience placing guests directly adjacent to the A’s dugout.

The Vegas Golden Knights launch their NHL preseason tonight against the Los Angeles Kings at Toyota Arena in Ontario, California—home to the Kings’ AHL affiliate. Crypto.com Arena in Los Angeles was unavailable due to UFC 331.