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While acknowledging Google’s cooperation in removing paid advertisements promoting illegal casinos, the KVA emphasised the need for the company to take more comprehensive measures addressing organic search results.
Dutch MPs have raised similar concerns before. In December 2025, CDA MP Straatman asked the state secretary whether websites advertising as “Beste casino’s zonder Cruks” should be taken offline immediately.
In a written response published in January 2026, Arno Rutte, the state secretary at the time acknowledged that enforcement against such sites remained limited, particularly for domains not registered under the .nl extension.
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Stella David, Entain’s CEO, called for the government to move ahead with the ban immediately, arguing clubs were already aware of the planned changes.
“Premier League clubs that have struck new deals with unlicensed gambling operators knew the risks,” she said. “The government made clear in February that it would bring in a ban and it should do so immediately: even if that means clubs ordering new kit mid-season.
“Inconvenience is not an excuse for inaction.”
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Speaking during an interview on his appointment published via Allwyn’s Linkedin page, he said he had worked on player protection “from every angle”.
Rodano’s appointment reflects Allwyn’s commitment to enhancing responsible gaming as an integral part of its growth strategy, the company said in a statement announcing the move.
The company’s existing businesses have achieved Level 4 accreditation under the World Lottery Association’s responsible gaming framework – the highest possible level.