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The pure-play prediction market-operators, Polymarket and Kalshi, emerged from Week 1 as the clear winners. On one hand, Kalshi’s market share lead narrowed over its competitors, falling to 82% for the week ended 13 September, down from 86% a week earlier.
Still, Kalshi had a nine-fold lead over Polymarket, its next closest rival. Polymarket, meanwhile, led the group with 762,000 app downloads, edging Kalshi, DraftKings and FanDuel in the category. The downloads represented a 13,509% weekly increase and 25% of total category downloads, Polymarket wrote in a statement.
Across the market, operators delivered high double-digit gains compared with Labor Day weekend, which featured a full slate of college football games but no NFL contests. Two operators, DraftKings and Underdog each saw triple-digit growth, delivering weekly increases of 125% and 119%, respectively. Three others, Polymarket, Crypto.com and Novig, saw gains of at least 30%, led by Polymarket with a weekly increase of 46%.
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He nevertheless believes recruitment is still the bigger challenge over retention.
“The gaming industry operates in a highly competitive talent market, particularly for digital, technology, data, AI and product roles,” he says.
Skinner also says perceptions of the industry can hinder recruitment.
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Moshupa/Manyana MP Karabo Gare opposed the lower age limit during parliamentary debate. “When a person is still 18, he or she cannot make informed decisions, hence they end up being addicted to the game,” he said.
Botswana Congress Party MP Kenny Kapinga also argued that parliament should retain the current minimum age of 21, saying younger adults remained vulnerable to early exposure to gambling.
In January, Acting Gambling Authority CEO Moruntshi Kemorwale said reported problem gambling had declined from 5% in 2020 to 3.4% in 2025. It was a change he attributed in part to the regulator’s National Responsible Gambling Programme and nationwide education and outreach.