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Beyond SunBet’s growth, another highlight of Sun International’s H1 was a return to growth for its land-based casino segment, for the first time in three years.
Revenue from land-based casinos increased 1.5% to R3.42 billion, while Sun International’s market share in South Africa grew 2.3% to 49%.
Land-based gross profit dipped 0.7% to R2 billion, however, with the company’s investment in the segment increasing over the period.
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Casinos in Holland are not limited to a maximum or set number of slots, either – but Petra says the operator is careful not to overwhelm players with too much choice.
Variations in the estate seem to largely be down to the size of the property rather than assumptions about customers. In some of the larger casinos, players can enjoy Interblock’s brilliant Stadium setup, where slots and table games combine with a live presenter for an energetic, effervescent casino floor.
Holland Casino calls this Next Zone, and as Petra elaborates: “It’s an innovation we made a few years ago to see how we can develop a casino product because I think in the industry, we are very well known for what we have, but how do you innovate?”
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Bright believes the biggest challenge in Africa remains ensuring more women reach senior decision-making positions.
“I think if you look at the regulators, sometimes I do feel sad to see that it is largely just men,” she says. “I’d like to see more women regulators in more senior positions.
“But I think the tide is turning. Our work is not done. That’s how I see it. We’ve got lots more to do, but I definitely think it’s moving in the right direction.”