Bubble Freedom

What is Bubble Freedom?

“Just being a content studio is great, but if you can bolt engagement products onto your offering, you’re going to stand out from the crowd.”

For Splash Tech founder Adam Wilson, RubyPlay’s acquisition of his company is not simply the coming together of two complementary suppliers. It is an early indication of where the wider supplier market may be heading.

The deal adds Splash Tech’s free-to-play games and supplier-agnostic jackpot engine to RubyPlay’s existing portfolio of free spins, rewards, missions and tournaments. In doing so, it strengthens RubyPlay’s evolution from a content-led provider into a broader content and engagement tools company, giving operators a way to add engagement mechanics across existing and third-party portfolios without building those capabilities from scratch.

What is Bubble Freedom?

DraftKings is a different proposition. Its share price went from $43.30 on 18 September 2025, to $21.75 upon market closure last week. Beynon says it “arguably offers the greatest operational upside if it can continue converting strong customer growth into sustained profitability”. Its prediction market strategy could also become an advantage if the new market proves complementary to sportsbook betting.

MGM Resorts International’s investment case is supported by Las Vegas, regional casinos, property assets and its 50% interest in BetMGM. Its own share price has been on a different journey to its online pureplay peers, having increased by 5% in a year, to $37.81 on 18 September.

“MGM offers a more diversified investment case, with BetMGM, regional gaming and Las Vegas operations reducing reliance on online sports betting alone,” says Beynon. Robinson makes the same point. “It is a Las Vegas and Macau property business with a betting JV attached, and that is precisely why it has held up.”

What is Bubble Freedom?

The casino remains on track for an early 2027 opening, Kim asserted, but the company changed how it is “sequencing certain elements of the development”. Kim said that Bally’s was actually “over-delivering” on its commitments to the city and reset the construction timeline to better align with its Host Community Agreement. In addition, he noted that the company would soon be arranging tours of the construction site with investors and shareholders.

“Investors should view our actions through a straightforward lens: We are protecting the value of significant investments we’re making in Chicago while faithfully executing our contractual obligations,” Kim concluded. “And let me say this again – we remain fully committed to Chicago.”

Kim’s comments Monday were less detailed than others made before the Chicago City Council’s License Committee last week.