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BGaming has released Johnny vs Chicken, a slot that pulls two recurring characters out of separate franchises and stages a head-to-head between them. The Johnny Cash character, from titles including Johnny Cash Train Heist and Johnny Cash Gold Rush, draws pistols with the lead sheriff from Chicken Rush.

The news here isn’t really about a single Wild West slot. It’s about how BGaming is treating its existing intellectual property. Rather than launching another standalone theme, the studio is connecting characters that already carry their own player recognition, a crossover approach more common to entertainment franchises than to slot catalogs.

The game arrived on September 15, 2026, and forms part of BGaming’s Entertainment line.

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Grygorenko and Hartuv will continue the conversation next week with the iGB webinar (How) should AI engage high-value players?

VIP operations have changed drastically over year last ten years. In October 2020, a new code of conduct came into force in the UK following a consultation process between the Gambling Commission and the Betting and Gaming Council.

This required operators to subject players to rigorous checks before signing up new VIPs, including having their betting behaviour being closely monitored. 

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Christian Cipollini, senior trading manager at BetMGM, noted that heading into Sunday’s games, sportsbooks needed key underdog covers to offset a strong Week 1 for public bettors. Getting outcomes from the Browns, Saints, Titans, or Dolphins provided much-needed relief to the house.

In the end, Week 1 and Week 2 could hardly have been more different, said Joey Feazel, head of football at Caesars Sportsbook.

The book enjoyed a steady diet of low-scoring primetime games in Week 1, but Week 2 began with an all-you-can-eat touchdown buffet for bettors on Thursday night,” Feazel said. “Seven of the eight most popular touchdown scorers cashed, and the only player who failed to score, DJ Moore, was refunded under Injury Protection.”